The Island House

January 21st, 2015 by

the island house

I’m very proud to announce my place in the Island House team 2015.

A newly designed sponsorship backed and created by Mark Holowesko.

I met Mark back in 2012, just after that race in Auckland… The race that was the last of my massive 2012 and gave me the world title to take back home. But also saw me racing through the worst possible physical condition after having been struck my food poisoning the night before. I managed to pull through the race but raptured my calf last thing before crossing the finish line. Needless to say I arrived in the Bahamas somewhat fatigued and with a big limp, so the race back in 2012 never had a Norden in it. But the race didn’t actually happen as I was there as the big hurricane closed the airport and the race got postponed a week… To make a long story short I had a great stay in the Bahamas and I became good friends with Mark. He has got a lot of passion for triathlon and after many years of sponsoring the Garmin team he know wanted to so something in triathlon. The Island House is a newly build boutique hotel and the team will go under its name.

The Island House lineup includes:

– 2014 Ironman World Championship runner-up Ben Hoffman
– Three-time Olympian and four-time worldchampion Tim Don
– Six-time Ironman champion Luke McKenzie
– Standout swimmer now focusing on half-iron distance Barrett Brandon
– Multiple 70.3 champion and former ITU duathlon world champion Leon Griffin
– Ironman champion Trevor Wurtele
– ITU world champion Gwen Jorgensen
– 2012 Ironman and 70.3 world champion Leanda Cave
– Two-time Ironman World Championship podium finisher Rachel Joyce
– Olympic silver medalist and former ITU world champion Lisa Norden
– Multiple Ironman and 70.3 champion Heather Wurtele
– Half iron-distance specialist Lauren Brandon
– New mother and standout runner Beth Gerdes
Read more about the team here

Twitter – @TIH_Nassau 
Facebook –
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Website –


New sponsorship with Unibet

January 9th, 2015 by

Lisa Norden new sponsorship with UNIBET

It was today officially announced that UNIBET is going to be one of my main sponsors.

UNIBET is a gaming company engaging in not only the major sports like soccer and ice hockey but also the minor sport like swimming, triathlon and skiing. Other well known Swedish athletes at the team is Therese Alshammar and the cross country skiing couple Anna Haag and Emil Jönsson.

I’m really looking forward to the upcoming years, both in terms of activity on the race course and the work with UNIBET and their involvement.



I am specialized 2015

January 6th, 2015 by

lisa norden iamspecialized2015

It’s been 5 great years starting 2010.

Now it’s heading into 2015 and I’m looking forward to yet another year racing under the #iamspecialized banner.

I couldn’t resist but to have a look back at the years that have been…

This is what it looks like:

Lisa Norden Specialized 2010

My first year 2010 included a Sprint World Champion title and a bronze medal at the ITU World Series

Lisa Norden specialized 2011

The 2011 highlight was winning the Hy-Vee Triathlon and giving myself the best payday to date.


Lisa Norden specialized 2012

In 2012 it was all about the games, games and the games.

But to top that off with the ITU World title and a bunch of ITU WTS wins (including stockholm) was a good silverzlining to the year.


Lisa Norden 2013

In 2013 I won the Syracuse 70,3, Challenge Fuerteventura, Boulder Peak and the Beijing Tri all under the guidance of Craig Alexander. A different flavour to what I have done previously.

Specialized 2014

In 2014 I also ventured into the world of the Crux and the cycle cross racing…


Lets go and create some more memories – bring on the 2015!