Pressrelease: Lisa joins Team Apollo Sports Skoda

January 5th, 2017 by

Lisa Norden joins Team Apollo Sports Skoda

After an intense Olympic period with two years dedicated to qualification and preparation process the London Olympic Silver Medalist and former World Champion Lisa Norden will now look into a different approach.

A homebase set up for training with training camps together with the Norwegian National Team guided by Head Coach Arild Tveiten.
‚ÄúIt‚Äôs quite a different, more number based way of training from what I‚Äôm used to. It‚Äôs refreshing and very exciting to be joining forces with the Norwegian Team and Arild‚Ä̬†Lisa says.

The emphasis is still on the Olympic Distance with the World Triathlon Series race in Stockholm as one of the main races. Eventually the focus will shift towards the Half Ironman distance and 70,3 World Champs may already be on the agenda in September.

Another challenge they took onboard is the national TT Champs in June where Lisa won the silver in 2013.

The team is a Swedish team developing from previous Team Scott Skoda run by Lisas partner, mountainbike professional Calle Friberg. After three years together with they will now join under the same structure.¬†‚ÄúTo share partners and sponsors is something we thought of for a long time. It gives us new possibilities to take what we do to another level. Together we reach a big audience in a wide spectra of endurance sport‚ÄĚ. says Calle Friberg.

Lisa and Calle will together with one of the main sponsors, Apollo Sports run training camps at a few selected Apollo destinations. First out is La Pared & Playitas followed by a cycling camp in the Canary Islands in March.

Calle Friberg och Lisa Norden Team Apollo Sports Skoda

Rider and Team Manager Calle Friberg with Lisa Norden during winter training.

SCOTT Sports Sverige¬†–¬†‚ÄĚ We, Scott Sports Sweden, have a long standing relationship with Calle och been involved from the start with Team Scott Skoda. With Lisa joining¬† having the results and career she has, it lifts the Team to another level.¬†
It opens doors to more sponsors and partners making it possible for the team to operate on the highest level. We are also big fans of the expansion to a multi discipline team from having been a pure MTB focused team.”¬†
Håkan Eriksson, CEO SCOTT Sports Sweden

With the new setup Lisa will as the rest of the team ride on Scott bikes.
The Plasma 5 and Scott Foil RC will be Lisas primary bikes.

Lisa will represent STOCKHOLM CK as her club in all triathlon and cycling races.

Lisa Nordens kit in Team Apollo Sports Skoda

Lisa Nordéns new team kit from  Bioracer. 

Lisas preliminary schedule 2017

Mallorca 70,3                      13 May
Madrid WC                          28 May
Cagliari WC                         4 June
Vätternrundan                    17 June
National TT Champs          21 June
National Sprint Champs    June
WTS Hamburg                    16-16 July
WTS Edmonton                  29-30 July
WTS Montreal                     5-6 Aug
WTS Stockholm                  26-27 Aug
Tjejmilen                              2 Sept
70,3 World Champs, USA   9 Sept
Challenge Aruba                  21 Oct

Calle Friberg & Henrik Sparr focusing on XC & Marathon. 
The MTB department of the team is focusing on XC & Marathons. Calles first big goal of the season will be the mighty and grueling stage race in South Africa – Cape Epic at the end of march. This time he¬īs teaming up with the current swedish XC Champ, Matthias Wengelin. Their goal will be a top 10 in the GC and the go for a stage or 2. After that he will focus on the swedish marathon series and also try to reclaim the swedish cross country champ title in July.¬†Henrik will focus mainly on the swedish marathon series and CykelVasan.

Calle & Henrik will both represent STOCKHOLM CK as their club.

Calle Friberg and Henrik Sparr in former Team Scott Skoda

Preliminary schedule for Calle & Henrik

Training camp La Pared / Playitas                19 jan-9 feb
Lanzarote 4 stage MTB Race                       4-7 feb
Sunshine Cup #1 Afxentia                            23-26 feb
Training camp Gran Canaria with Apollo      4-11 mars   
Cape Epic (Calle & Matthias Wengelin)       19-26 mars
Endurocamp, Madeira with Apollo                 3-10 april
Lidingöloppet MTB                                        6 maj
Billingeracet Skövde                                     13 maj
Skandisloppet MTB                                       14 maj
Långa Lugnet                                                28 maj
Lida Loop                                                      11 juni
Vätternrundan with Skoda Cycling Team     17 juni
Swe Champs, road                                       25 juni
Ränneslättsturen                                           2 juli
Mörksuggejakten                                           9 Juli
Swe Champs Cross Country                         16 Juli
Engelbreksturen                                             23 Juli
Finnmarksturen                                              6 Aug
Bockstensturen                                              2 sept
Västgötaloppet                                               23 sep

Calles och Henriks kit in Team Apollo Sports Skoda

Race kit for Calle & Henrik from  Bioracer. 


Lisa will on long distance race this amazing machine:  SCOTT Plasma 5.


Lisa, Calle & Henrik will all be riding and racing on SCOTT Foil RC. road bike.

Scott Spark 900 RC WC

Calle & Henrik will race the all new SCOTT Spark 900 RC World Cup, Also Scale 900 RC WC on some races, such as CykelVasan.

For more info:
Team Manager, Apollo Sports Skoda
Calle Friberg
+4673-687 26 91

Teamets sponsorer: Apollo Sports, SCOTT Sports, Skoda, Asics, TYR

Teamets samarbetspartners:
Garmin, Access Rehab, Bioracer, Adidas Eyewear, Thule Sweden, Syncros, pOcpac

MTB Teamets samarbetspartners:
Maxxis, Enervit, Rönneberga, Lidingöloppet MTB, Squirt lube

Lisas samarbetspartners:
Urban Deli, BEMapps

Team Apollo Sports Skoda

ITU congress 2016

December 12th, 2016 by


Attending the ITU Congress in Madrid was my first visit to this “other side” of sport.¬†

Still being active I find it very interesting to see the whole picture and what is happening behind the scenes to make our sport, and the World Triathlon Series happen. The main purpose of my visit was a meeting with the Athlete Committee on the Saturday morning. Being there it made sense to attend the Congress (and the pre congress…) to understand and learn about the process and how the governance of the sport works.

It’s been a while since I consumed so many cups of coffee and did that kind of amount of sitting.¬†My meeting endurance is not great but it for sure got a good workout over the weekend.

From a Swedish point of view I was delighted to see Ria Damgren being voted in as a vice president (one out of four) and of course also Marisol Casado being re-elected for another term. The president of the IOC, Thomas Bach, was there to congratulate her.

Marisol Casado being elected at the ITU Congress

The Athlete Committee meeting was very interesting and it’s an important part of our sport. I really appreciate how the ITU wants to hear our voice and listens to what we have to say. On site in Madrid was Jess Harrison, Rachel Klamer, Ai Ueda, Clair Cunningham, Tamas Toth, Francisco Serrano, Yannic Bourseaux and myself. Being a young sport still developing there are quite a few things we needed to discuss. Hopefully we can be a positive part of that progression.

All in all it was a very interesting weekend and I found myself exhausted on the plane back to Stockholm.

Funny how fitness (from training) translates so poorly into meeting rooms and auditoriums.

Lisa Norden Francisco Serrano and Ai Ueda in Madrid

Two out of three in the Bahamas

November 5th, 2016 by

Lisa Norden Island House

Photo: Michal Cerveny

Unfortunately it wasn’t a repeat of last year.

Damn stage races are tough, and if you come in a little bit fragile the body will hurt.

The season, that now has stretched over two years, has started to take it’s toll and my body didn’t feel the love.

I didn’t pull upp well after Aruba and my achillies felt a bit niggly. Most times thats ok, the body gets through a lot of things even if there is a bit of discomfort involved. But with stage races it’s different, the ability to back up the next day again and load up the body 100% back to back.

The first stage was three individual TT’s.

I swam a little under par, feeling good but apparently too good as I wasn’t swimming fast enough. No excuses – just not fast enough. The bike was better and more to expectation. A third fastest bike split is almost bragging rights in a field of the caliber that had assembled for the weekend, only Heather Wurtele and Holly Lawrence scored faster times. Day one finished with a 5k run and after summarising the three TT’s I was sitting in 7th. ¬†Not too bad.

Lisa Norden Island House

Lining up for the start in the Enduro Day 2. Photo: Michal Cerveny

Waking up the next morning the foot was sore. I was up early giving myself a lot of time to move around and slowly warm up up the system. A bit of ice and isometric holds seemed to have worked well in the past but today it was more tender than before. I guess not too far fetched after yesterdays 5k all out run on tarmac. Still, I figured once warmed up and with some adrenalin in the body I might get through ok.

Lisa Norden Island House swim

Coming out of the water for the 750 TT Day 1. Photo: Michal Cerveny

Day two was 750 swim, 5k run, 40k TT bike, 750 swim and 5k run all back to back and with a mass start. 

I swam with the bunch but lost contact with the bunch straight out of T1. I was sore and couldn’t load up my foot probably, there was no spring and I couldn’t put any force through the ground. Trying to stay positive I talked myself into that this could tactically be ok, I would have more horse power on the bike and some girls might have fried themselves too early…? Unfortunately there was no superpowers on the bike that day.I was quickly to discover that even riding my bike hurt the achilles¬†and similar to on the run I couldn’t transfer the power.

Lisa Norden Island House

Trying to find something to push with during the Ednuro stage Day 2. Photo: Michal Cerveny

I was absolutely devastated as I pulled the plug coming back into T2.

Calle was there and there might have been a few tears as I left my bike and returned my chip. The absolut worst way to exit a race. But right there with no other alternative if I wasn’t completely to ruin my body.

I wanted to have finished the race out on Highbourne Cay after Day 3 – but instead my body get to start the holiday one day early. I still got to go to Highbourne Cay but as a spectator and tourist. Not the worst thing that could happen in life…

It’s one of the most beautiful islands in the world, it’s private, it has got a nice restaurant and beautiful beaches. And I was going to watch some of the best athletes in the world compete. Bittersweet yes – but quite survivable ūüôā


Lisa Norden Island House

During the 20k TT Day 1. Photo: Michal Cerveny

Luke and Beth McKenzie once again had put on a wonderful event, really it’s on it’s own in terms of hospitality, field quality and excitement.

These guys are working their butts off for this race.

I also owe Mark Holowesko a bit thank you for making all these wonderful things happen.

Thank you.

Lisa Norden running Bahamas

During the 5k run Day 1

With this my race season 2016 is complete.

It’s been 13 races in 5 continents.

More air miles than ever before and the longest stretch of racing ever (there was never a break after last years season).

I don’t think I ever needed a break more. Mentally and physically.

And I’m very much looking forward to the month ahead.

For the first time in a very long time I’m going to treat my offseason with respect. I’m going to properly rest up from all things triathlon related.

Commuting to the pool, showering three times a day, planning my meals. The list is long.

Lisa Norden Highbourne Cay

There are some very exciting plans for next year.

Darren is retiring and will sail around the world. I guess a very well needed break from athletes and things sport related.

So I have been doing a lot of thinking and came up with a plan that feels both exciting and makes a lot of sense.

But more of that later on.

First I’m going to enjoy my break.

It started top notch with a few days in Miami. Picture below gives you an idea of the theme.

Lisa Norden Miami Holiday

Lisa Norden Miami Holiday